111SKIN Review: Luxury Sheet Masks, US Prices, Duties and the 28-Day Return Policy
111SKIN is a London skincare brand best known for its sheet masks, eye patches and Black Diamond line. Its founders page says plastic surgeon Dr Yannis Alexandrides, who practices at 111 Harley Street, created the brand in 2012 with Eva Alexandridis, built around a complex the brand calls NAC Y². US shoppers buy from a separate USA/Canada storefront priced in dollars, where boxes of face masks cost $85 to $240, eye masks $50 to $130, serums $180 to $650 and the richest Black Diamond creams up to $995.
This review covers what 111SKIN sells, the details worth comparing between masks, prices, US shipping and duties, the return policy, and the offers listed on the site.
At a glance Checked October 2026
111SKIN suits shoppers who want a clinic-branded luxury mask or treatment for a special occasion, travel or a gift. The main things to know are the price per use, the $150 free-shipping threshold, and that the US store ships on a duties-unpaid basis, so import charges may be collected by the courier.
- Best for: Pre-event and travel masking, eye patches, and gifting from a well-known luxury skincare name.
- Typical price: $85 for a small box of face masks, $60 for four eye masks, $180 for a 15ml Repair Serum, $260 for a 50ml Repair Day Cream.
- Shipping: US Express (1 to 3 business days after dispatch) costs $15; free on orders over $150.
- Returns: 28 days from delivery for a full refund on unopened, unused items; 14 days for sale products.
- Watch out for: Duties and taxes are the customer's responsibility under the store's DDU terms, opened products cannot be returned, and pack-size labels differ between pages.
What 111SKIN sells
The US product feed listed about 80 items, grouped on the site by product type and by collection (Black Diamond, Reparative, Cryo, Radiance, Treatment and Clarity):
- Sheet masks. Face masks such as the Celestial Black Diamond Lifting and Firming Face Mask, Rose Gold Brightening Facial Treatment Mask, Cryo De-Puffing Facial Mask and Y Theorem Bio Cellulose Facial Mask; eye masks in Cryo, Rose Gold, Black Diamond and Age Defying versions; a neck mask; and Wrinkle Erasing Retinol Patches.
- Serums and boosters. Repair Serum NAC Y², Black Diamond Serum, Dark Spot Correcting Serum and several 20ml boosters.
- Moisturizers and eye care. Repair Day and Night Creams, Black Diamond Cream and Emulsion, eye creams and gels.
- Cleansers, peels and SPF. Cleansing oil, enzyme and vitamin C cleansers, the Precision Peel and two SPF50 sunscreens.
- Tools and supplements. Cryo Sculpting Globes, a gua sha, a facial roller and a NAC Y² supplement.
- Gift sets. From a $40 travel set to a $2,500 Black Diamond collection, plus an advent-style calendar.
Mask details to compare
111SKIN's masks look similar in photos but differ in material, purpose and price per use. Points worth reading on each product page:
- Material. The Black Diamond face mask is described as a hydrogel sheet with a multi-section design; the Y Theorem mask is bio-cellulose. Hydrogel and bio-cellulose cling more closely than cotton-style sheets, which is part of what you pay for.
- Stated purpose. The brand positions Black Diamond masks for firming, Rose Gold for brightening, Cryo for de-puffing and Y Theorem for repair. These are the brand's descriptions of what the products are designed to do, not medical claims.
- Ingredients. The Black Diamond face mask page lists goji glycopeptides, centella asiatica, niacinamide and diamond powder as hero ingredients, with acetyl hexapeptide-8, adenosine, hydrolyzed collagen and sodium hyaluronate in the full list.
- Wear time. That mask is worn for 20 minutes on clean, dry skin; the page quotes Dr Alexandrides saying results are visible immediately and describes the results as clinically tested, without publishing the study.
- Skin types. The Black Diamond page lists combination, dry, mature and oily skin. If you have sensitive skin, read the full ingredient list and patch test first.
Prices
Prices on the US storefront are in US dollars. The store's delivery page says its prices include UK VAT but not any taxes that apply in your location. Examples from the US product feed at the time of writing:
- Face sheet masks: $85 for the smaller box and $135 to $140 for the larger box; the Rose Gold mask also comes in a 10-mask box at $240
- Eye masks: $60 for four and $115 to $120 for eight (Cryo, Rose Gold, Black Diamond); Age Defying Eye Mask $50 for three or $130 for eight
- Black Diamond Lifting & Firming Neck Mask: $75 (3) or $125 (5)
- Wrinkle Erasing Retinol Patches: $190 for three sets
- Repair Serum NAC Y²: $180 (15ml) or $350 (30ml); Black Diamond Serum $650 (30ml)
- Repair Day Cream NAC Y²: $75 (15ml) or $260 (50ml); Black Diamond Cream $995 (50ml)
- Cleansers $85; Sunscreen SPF50 $135; Precision Peel $250
- Contouring Gua Sha $50; Cryo Sculpting Globes $115
One inconsistency to note: the subscription page lists the Cryo De-Puffing Eye Mask as four masks for $115 and the Y Theorem mask as three for $140, while the product feed shows those prices for the larger packs. Check the pack size in your basket before paying. A few items, including the Dark Spot Correcting Serum and the NAC Y² supplement, were sold out.
Shipping to the US
The delivery page for the USA/Canada store lists one method, US Express, at $15, with free shipping on orders over $150. Orders usually take up to 2 business days to process, and those placed after 12 p.m. move to the next working day. Delivery is estimated at 1 to 3 business days from dispatch, Monday to Friday, and can take longer for customs clearance.
- Duties: the store operates on a DDU (delivered duty unpaid) basis. The delivery page says taxes and duties are the customer's responsibility and that the courier will contact you for payment before releasing the parcel. It does not estimate the amount.
- Where it ships from: not stated. The page lists only a London head office.
- Exclusions: the store does not ship to APO or FPO addresses, or to several countries including Australia, China and South Korea.
Returns
The delivery page gives a full refund for items returned within 28 days of delivery, or 14 days for sale products. Items must be in their original packaging, unopened, unused and undamaged, so a mask you have tried cannot be sent back. For returns from outside the UK, you email customercare@111skin.com to arrange sending the order to a distribution center. Product pages advertise "Free Returns" within 28 days of purchase, but the delivery page does not state who pays return postage from the US or how long refunds take. 111SKIN does not list a separate satisfaction guarantee for opened products, although the subscription page mentions a money-back guarantee without giving its terms.
Who should buy from 111SKIN
- Special-occasion maskers who want a luxury sheet mask or eye patches before an event or a flight.
- Gift buyers looking for boxed sets from a recognizable luxury skincare brand.
- Regular users of one product who can use Subscribe & Save to lower the price.
Skip it if you want an everyday mask at drugstore prices, have very reactive skin and want to return products after trying them, or want to avoid possible import charges on delivery.
111SKIN coupon codes
We did not find a public code we could verify at the time of writing, and we do not publish codes we cannot check. The offers listed on the US site are: Subscribe & Save at 20% off (monthly to every six months, with cancellation allowed after the first three deliveries), a banner offering 15% off for joining the brand's community, two free samples with every order, a V1P loyalty program, an online exclusive offers page, and free shipping over $150. Any working offers we find are listed on our 111SKIN coupons page.
Frequently asked questions
Is 111SKIN legit?
111SKIN is an established London brand with a founders page, a dedicated US storefront in dollars, a published delivery and returns page and a customer care email. Payment options include Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay and Shop Pay. The terms to understand are the DDU duties and the unopened-only returns.
Does 111SKIN ship to the US?
Yes, through its USA/Canada store. US Express costs $15, or is free over $150, and delivery is estimated at 1 to 3 business days after dispatch. Duties, if charged, are paid by the customer.
Can I return opened 111SKIN products?
The delivery page says returns must be unopened and unused, within 28 days of delivery (14 days for sale items).
How much is a 111SKIN sheet mask?
Face masks come in boxes from $85; eye masks start at $50 to $60 per box. That works out to roughly $24 to $28 per face mask depending on pack size.
The bottom line
111SKIN sells well-presented luxury masks and treatments with a clinical story behind them, through a US storefront with fast express shipping. Prices per use are high, opened products cannot be returned, and the DDU terms mean you could face import charges, so check pack sizes and the checkout total before you buy.
Disclosure: this article contains affiliate links. If you buy through them we may earn a commission, at no extra cost to you. Prices and policies were checked on the 111SKIN website at the time of writing and may change.